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Every great warrior had a charioteer. Not someone who fought the battle, but someone who showed them where to aim.
SATHI means companion in Sanskrit. We built your charioteer.
Affiliate marketing has a truth problem. The attribution is broken. Codes leak. Creators leave. And you are stuck on a treadmill that goes nowhere.
We believe affiliate should be a channel you can prove, protect, and scale.
Your program isn't broken. Your visibility is. We give you battlefield clarity, so you can win the war.

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#1: See Everything
Transcendental Clarity
Cookieless Tracking that tells the full story
Capture sales even when cookies fail and browser settings block everything else.
Influence you can't normally see
Post-purchase surveys tack creator-driven sales that happen without a link or code
Incentivize growth that matters
Tiered commissions, gamified rewards, bonuses for activity. Drive behavior that brings sales.
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#2: Catch Affiliate Fraud
Ironclad Protection
LeakProof Codes that don't escape
Codes are created on click & expire after one use; no more code leaks!
Anti-fraud engine working overtime
Spot self-referrals, suspicious refunds, and paid ad abuse to protect your margins.
Patterns caught early
Auto-flag suspicious orders, odd geo-traffic, and catch leaked codes before paying commissions.
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#3: Quality First
Enduring Loyalty
Landing pages worth sharing
Personalized landing pages creators feel proud to share with their audience.
Trust Builds Retention
Show progress, celebrate milestones, give rewards. Affiliates want to post more for you.
Credit where it’s due
When multiple affiliates contribute to a sale, everyone gets recognised.
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#4: Automate the boring
Effortless Operations
AI Sidekick for Insights
Continually improve your program with an expert AI assistant giving you tips
Payouts & Taxes on autopilot
Scheduled payments, automatic invoices and W9 collection. Finance team is happy.
Live in minutes
Set up your entire program in 15 minutes or less with guided onboarding and one-click migration.
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Smart DTC Operators Love SATHI
"SATHI has taken the major pain points of affiliate management and automated them. This set-it-and-forget-it technology means we can focus on strategy and bigger picture things like relationships."
"It's clear SATHI was built by people with deep industry knowledge. The Post-Purchase Survey alone adds clarity to attribution in a space where it's often ambiguous."
"I love the unique take on KPIs that help you really understand your program's performance. Whether you're measuring content quality or revenue, SATHI makes it simple to evaluate."
"We're always trying to find ways to better incentivise our affiliates, that's always been the challenge. SATHI's gamification is the most exciting solution we've seen for it."
"The insights around program health and built-in fraud prevention have been standout features. They give us real confidence in how the program is performing."
"When you look at building a brand, it has to come from the customer. Word of mouth is the one thing that is true, and Inner Circle is the most exciting thing I've seen. There were platforms trying to do this. They never really did a great job of it."
"Bulk paying affiliates with invoices generated automatically is unreal. The UX is SO slick and easy to use. Managing everything feels completely seamless."
"SATHI fits in perfectly with our strategy of making the affiliate experience easy and impactful for our affiliates, customers, and team."
"We were missing a lot with our previous platform. SATHI has gamified the entire experience for affiliates. The Inner Circle embed on the thank you page, letting customers become brand ambassadors, is perfect."

Kim Biddle
Co-Founder, Clutch Affiliate

Jovana Zuka
Community Manager, Relish

Kelsey Knight
Cheif Commercial Officer, Slumberkins

Dan Stevenson
Influencer Marketing Lead, Spacegoods

Leah Messinger
Marketing Manager, Magic Mind

McCullough Shriver
Founder & CEO, Sweetflexx

Mirren Alford
Influencer & Partnerships Manager, Reformed

Jeff
Founder, Soapbox

Ibrahim
CMO, Peelaway
A price that fits you at every stage
Choose what fits your program

- Unlimited affiliates and links
- Up to 5 active campaigns
- LeakProof codes & basic fraud protection
- Post-purchase surveys for attribution
- Tiered commissions
- Automated payouts
- 1 seat
- Fast in-app support

- Everything in Ember +
- Up to 10 active campaigns
- Advanced fraud protection
- Personalized landing pages
- Turn customers into ambassadors automatically
- Tax compliance
- 5 seats
- Slack support + 2 onboarding calls
Meaningful changes in your day-to-day
Things you won't say after SATHI
"CFO wants ROI proof or our budgets are cut, IDK what to show her"
“Someone posted our code on reddit AGAIN. I’m so tired”
“Found our affiliate code on {redacted}. No idea how long it's been there. RIP”
“Payouts failed this month and now three partners are DMing me. It's 9am.”
“Migrating off our old tool feels impossible. I don't even know where to start.”
“We onboard ~20 affiliates a month, half of them never make a second sale. Why?”
“We onboard ~20 affiliates a month, half of them never make a second sale. Why?”
“Spent 2 hours today just chasing invoices”
"I don't even know which affiliates are worth keeping."
"Commission went out on a refunded order. Again."
"Our affiliate signup page looks embarrassing."
"I've been meaning to set up tiers for six months."
Step into the chariot
Can you see what’s coming?
No warrior ever lost because they lacked courage. They lost because they couldn't see things coming. You've seen what your program is missing. SATHI is here to lift the fog. Step into the chariot. Victory is yours.




